Types of research

VALIDATA offers:

• Market research
  
• market segmentation
  
• consumer behavior
  
• consumer satisfaction
  
• U&A
  
• Consumer perception of products of any type
  
• brand strategy
  
• new product perception
  
• new product development
  
• product image and brand image
  
• product positioning
  
• product testing form the point of view of quality and price
  
• conjoint analysis
  
• concept tests
  
• brand name development and tests
  
• packaging development and tests
  
• Image research
  
• company image
  
• image of political parties and political leaders
  
• image of products of all types
  
• Market research in the field of finance and insurance
  
• economic and financial position of households, individuals and companies
  
• spending patterns of households, individuals and companies
  
• interest of various groups in financial and insurance services
  
• assessment of financial and insurance services offered in the market
  
• “Business-to-business” research
  
• Research with children
  
• Public opinion studies
  
• attitude of society and various groups of the population towards political and socio-economic processes
  
• research on the social structure and social stratification
  
• research on interests and problems of various segments and groups of society
  
• research on political preferences of the population and various target groups, attitudes to different political parties and movements, social institutions, social systems etc.
  
• Advertising research
  
• advertising product testing (pre- and post- testing, concept tests)
  
• advertising recall
  
• advertising tracking using rolling samples
  
• assistance in the development of advertising strategy
  
• Media research
  
• audiences of all types of media
  
• special target groups of radio listeners, TV viewers and readers of news-papers and magazines
  
• informational demands of specific target groups
  
• testing of mass-media products: perception of concepts, content and format of TV and radio broadcasts and printed materials
  
• influence of mass-media on recipient behavior
  
• habits of consummation of TV-, radio- and printed information
  
• preliminary research for launching a new media products — newspapers, magazines, books, video films, TV and radio broadcasts etc.