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- We use the following methods in our studies:
- representative surveys of the Russian population and various segments and groups of the urban and rural population
- surveys of specific target groups
- all types of sampling — random, quota, “rolling”
- panels
- monitoring surveys
- “face-to-face” interviews with the use of open-ended and closed-ended questions
- CATI
- CAPI
- diary studies
- omnibus
- We use the following methods of quantitative data analysis
- factor analysis
- cluster analysis
- variance analysis
- conjoint analysis
- Major stages of a quantitative reseasch:
- Considering the goals facing our client we select the most appropriate, cost-effective approach, developing complex methods of research.
- We provide the client with a detailed research plan, a schedule and a description of all instruments including questionnaires.
- Data is collected by experienced interviewers trained in accordance with the methods developed by selves (training manuals and training video films).
- 15 per cent of interviews are double-checked by repeated visits to respondents.
- Our specialists perform data input and processing. After mathematical and statistical analysis is completed, the data is summarized in tables to precede the final analytic report. All statistical methods including factor, cluster, regression&correlation, discriminant analyses are used.
- The final analysis of the data received is then fulfilled according to the research goals. The client receives a printed analytic report which includes a detailed description of the data received, its comprehensive analysis, basic results, conclusions and recommendations, as well as tables, charts and other illustrative appendixes.
- At the client’s request, we provide the report in the form of a computer slide film reflecting the basic results of the research.
- At the client’s request, the research can include an oral presentation of the basic research findings in the language most suitable to the client.
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