Market research

Validata

We offer any type of market research studies.

We can help you find answers to a wide range of questions:

Product

What is its potential?
What are the most promising ways to position and promote it?
How are its quality and price perceived?
How are its package and name perceived?
What role does it play in the brand's portfolio and what impact does it have on the brand?

Market Context

What is the current market context?
How is the market segmented and what are the features of each segment?
What competitive opportunities does the market offer?

Consumer

What are their lifestyle and values?
What are they like when it comes to shopping?
What are their motivations and needs?
How satisfied are they with the existing brands and products?

Strategy

Which strategy would be best to develop or promote a product/brand?
What are the best ways to introduce an innovative product?
How to build a communication campaign for a brand?

Brands and Companies

What is their current image like and how appealing is it?
What is their current health?
How recognizable are they?
What are the best ways to position them?
How are they perceived visually?
How is the brand/company progressing?

Public Opinion

What does the society and its individual groups think about political and socio-economic processes?
What is the social structure of society?
What are the problems and interests of different social segments and groups?
What are political preferences/attitudes to parties and movements in the population overall and its individual groups?

Advertising

How is an advertising idea perceived at the stage of development and how can it be improved?
How is the advertising campaign/advertising in general perceived?
How are perceptions of the advertising campaign changing over time?

Our Main Areas of Focus

Geography

Validata works in all federal districts of Russia, CIS countries and the rest of the world.

Target Audiences

End users
Affluent consumers
People employed in HORECA
Business community experts
Experts with rare professions
IT specialists

Media persons/bloggers
Doctors, pharmacists, other medical staff
Patients, including those who suffer from serious diseases
Teenagers, children, pensioners
Trendsetters and opinion leaders