We offer any type of market research studies.

We can help you find answers to a wide range of questions:


  • What is its potential?
  • What are the most promising ways to position and promote it?
  • How are its quality and price perceived?
  • How are its package and name perceived?
  • What role does it play in the brand's portfolio and what impact does it have on the brand?

Market Context

  • What is the current market context?
  • How is the market segmented and what are the features of each segment?
  • What competitive opportunities does the market offer?


  • What are their lifestyle and values?
  • What are they like when it comes to shopping?
  • What are their motivations and needs?
  • How satisfied are they with the existing brands and products?


  • Which strategy would be best to develop or promote a product/brand?
  • What are the best ways to introduce an innovative product?
  • How to build a communication campaign for a brand?

Brands and Companies

  • What is their current image like and how appealing is it?
  • What is their current health?
  • How recognizable are they?
  • What are the best ways to position them?
  • How are they perceived visually?
  • How is the brand/company progressing?

Public Opinion

  • What does the society and its individual groups think about political and socio-economic processes?
  • What is the social structure of society?
  • What are the problems and interests of different social segments and groups?
  • What are political preferences/attitudes to parties and movements in the population overall and its individual groups?


  • How is an advertising idea perceived at the stage of development and how can it be improved?
  • How is the advertising campaign/advertising in general perceived?
  • How are perceptions of the advertising campaign changing over time?


Validata works in all federal districts of Russia, CIS countries and the rest of the world.

Target Audiences

  • End users
  • Affluent consumers
  • People employed in HORECA
  • Business community experts
  • Experts with rare professions  
  • IT specialists
  • Media persons/bloggers
  • Doctors, pharmacists, other medical staff
  • Patients, including those who suffer from serious diseases
  • Teenagers, children, pensioners
  • Trendsetters and opinion leaders